Why would people living in a region afflicted with an outbreak of the deadly Ebola virus burn down clinics and attack healthcare workers who are trying to contain the disease?
Organizations can act wisely. They can, however, also act stupidly. The question then becomes, can we create wise organizations on purpose?
That is, someone who has never seen a single movie in the MCU will experience Avengers: Endgame differently than a Marvel freak/nerd/expert (like me) who has seen all of them.